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In marketing, a fixed value-added resource (FVAR) is an item that, whilst seeming unrelated to the core product, adds value to the core product or service offering. The concept originated from entrepreneur Edward A. Blake in his attempt to quickly explain the purpose of a resource he was promoting to online service providers. ==Categorization== In order for an item to be classed as an FVAR, Edward A Blake, who originated the concept, set out the following three requirements: #The item must be ''fixed'' in nature. That is, an item to be found on a constant basis within the core product, #The item must not be directly related in content to that of the core product. For instance, a 'Model of the Day' feature would be an FVAR if placed within a daily tabloid newspaper such as ''The Sun'', but could not be classified as such if featured within a men's magazine such as ''Playboy''. #The item must add some form of ''distinct value'' to the existing value proposition of the core product. For instance, many people subscribe to a daily newspaper in the knowledge that they will derived added value from the FVAR, such as the daily crossword puzzle, irrespective of the overall quality of that day's newspaper. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Fixed value-added resource」の詳細全文を読む スポンサード リンク
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